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Yahoo SEO Basics

Perhaps  Yahoo (soon to be part of Microsoft???) lags behind Google as a search engine of choice, however, there are some pluses to being listed with Yahoo.  

Always note that Your SEO efforts could be trashed (in seconds):

  • If you just happen to create something on your web site that is not acceptable to a  search engine's current content or 

  • Perhaps some page(s) on your site is reported to the search engine as SPAM (perhaps by a competitor?)

  • What happens when you create some new way of organizing content that confuses the bots/engines?  (i.e. your site drops in from the search results after you publish your new site organization...)

  • some other Murphy moment, event, ...

There is no guarantee for search placement (even for paid search!) - best to study/research the search engines - or hire a consultant.  :)

  • Yahoo notes for webmasters - this actually took me longer to find on Yahoo than on the other search engines....

  • Yahoo Publishers - display advertisements from Yahoo.

  • Submit your site to Yahoo for consideration - as with the other search engines they may or may not include your site in their index.

  • Report search SPAM pages (i.e. you follow the Yahoo search link and wind up on some really strange, unrelated web site.)  Note - the page/site may not be SPAM but it also may not be properly indexed by the search engine...

  • Advertise with Yahoo! - online marketing services - purchase sponsored positioning.

 

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