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Getting started with Search Engine Optimization (SEO)

Just getting started with Search Engine Optimization (SEO)?  

Each search engine provides helpful information to guide  webmasters in creating and maintaining search engine friendly web sites.  This information is dynamic (and the links change) so use the search engines themselves to locate the latest information - they should be the best source of information about themselves [SCIK] - is your web site the best online source of information about your content, services, or business?  

Three basic caveats for working on your web site's natural SEO:

  1. it takes time...  to develop, test, implement, and evaluate your SEO approach - the organic aspect of your web marketing is not a simple one time, one size fits all task - consider hiring a consultant :)

  2. superior content is king [SCIK] - it can't be ignored  by you OR by the search engines :)

  3. it takes time... budget weeks to months to get natural search results - until you reach your organic SEO goals (you do have them, don't you?) consider using SEM or other approaches

  • Google Webmaster Help Center - Some current topics:   Creating a 'Google Friendly Site', Guidelines for webmasters, How to use a Sitemap, adding a site to the Google index, verifying a site, Google 101: how Google crawls, indexes and serves the web (all of these topics are highly relevant to anyone concerned with SEO - highly recommended reading/research.)

  • Yahoo! - (soon to be part of Microsoft???)

  • MSN/Live - quite a mix of solutions.

  • Ask.Com - nice presentation and usually good relevance -  but searches currently limited to 200 results (which is probably fine for many search users.)

  • Other Search Engines

After reviewing the information from the search engines themselves you should also review the information presented by other 'SEO-related sites' - chances are good that the information is a re-hash of what can be found at the search engines themselves.  Note that all of the major search engines require you to sign up for webmaster accounts in order to access their tools.

The videos below are close to cutting-edge trends, strategies and thinking.   

Nut-Shell SEO - ~20 minutes well spent

Short Video Interviews with SEO Experts (~2008)

Matthew Foster  

  Choosing an SEO Consultant/firm.

Greg Jarboe  

  Quality Content Counts (duh!)

Heather Lloyd-Martin  

  The Business case for SEO - content is Central.

Dana Todd  

  SEO Standards and Branding.

Question:  Why are you sharing this information?

Answer:  I have simply assembled a small set of the information available on SEO.  After reviewing the information you should have enough SEO background to decide if this area is one where an SEO consultant may be of use or if an SEO consultant may be needed.

Dealing with Web-SPAM SEO Tips

Just for Fun!

 

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